Can you get a price objection from a truly qualified prospect?
When a prospect tells you that your product is ‘too expensive,’ typically what they mean is that your product is just that, too expensive for their budget. It isn’t an objection. It is a fact. They just can’t afford what you are selling, even if your product meets their needs.
There is no mystery to price qualification. It’s an important step in your sales process that can’t be skipped because you won’t have a qualified prospect until you qualify them on price.
Watch this video to learn two common mistakes you need to avoid in qualifying your prospects on price.