On Accelerate! Now: Episode 57 with Babette Ten Haken. Selling Is A Team Sport. How To Effectively Blend Sales And Non-Sales Resources To Win New Business.

Babette Ten Haken is the author of Do You Mean Business ? Technical, Non-Technical Business Collaboration, Business Development And You. In this episode, Babette discusses the challenges of melding sales and technical resources to effectively and efficiently win new business. She describes how the future of sales will belong to the hybridized seller who can effectively combine sales and technical …