Use Transparency to Transform the Buying Experience. With Gerald Vanderpuye. #308
My guest on this episode of Accelerate! is Gerald Vanderpuye, Co-founder and CEO of BuyerDeck, a sales enablement and collaboration platform. Gerald and I discuss, among other topics, Gerald’s inadvertent sales error with a prospect that led to a record-breaking order, what Gerald learned from that mistake that led to the creation BuyerDeck, and how to provide the transparency and responsiveness that transforms the customer buying experience and produces more sales.