November 15, 2016

How to Write Great Cold Emails That Warm Up Buyers. With Heather R. Morgan. #306

My guest on this episode of Accelerate! is Heather R. Morgan, founder of SalesFolk. She is co-author of The Human’s Guide to Writing Cold Emails That Don’t Sound Like a Spammy Robot. Among the subjects Heather and I tackle in this conversation are the steps involved in writing great cold emails, how to avoid entering Heather’s email Hall of Shame, and Heather’s best practices for developing the cold emailing campaigns that get outstanding results.