Selling To Humans
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Who is Andy Paul?
Andy has been in B2B sales for over 40 years. He’s sold everything from computers to SMBs, to complex communications systems to the world’s largest enterprises. He’s been responsible for hundreds of millions of dollars in new business, and now he helps ambitious salespeople, sales teams, and companies to grow their revenue.
What’s New
Get Rid of Quota
Is it time to stop relying on quota achievement as a measure of sales productivity? Annual research findings from CSO Insights have documented a steady year over year erosion in the percentage of B2B sales reps that attain quota. If less than 50% of sales reps are hitting quota, does it still have any value…
Products Don’t Win Deals – You Do
Buyers choose to do business with you. Not your product. Your product is nice. I’m sure. However, your product doesn’t win orders. You do. I realize that this doesn’t come as revealed wisdom for most of you. The whole idea of customers “buying you” has been around forever. However, increasingly I see B2B sellers lured…
How To Be Patient To Be Pushy
Everyone feels the constant push-pull in sales. You want to make the big deal happen. However, the buyer isn’t yours to control. You want to push. You have to be patient. Pushy? Patient? You gotta be both. Being pushy is the ability to create forward momentum in a deal. To be pushy is to identify…
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Step #3
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Step #4
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