Win more than you lose.

Whenever you're selling in, you're looking forward to the calls because it's an actual conversation that you're having with real humans that you're actually interested in. Instead of it being like this weird mind game you're gonna have to do.

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When you're selling in instead of selling out it's a much more natural process that you genuinely look forward to and you make connections. So even if you don't close that deal, you genuinely actually part as friends.

This course has helped me be more calm. More rested. I feel great selling this way. I feel comfortable. I feel myself. I feel relief from years and years of selling out. And my clients, they notice it. We connect in a deeper way. We're friends now while selling.

This course has made me more mindful about the way that I'm selling. It feels right. I am not forcing things, which I don't like to be forced to do anything or feel forced in the way that I'm doing something. You're just having a conversation with somebody. You're connecting with them and trying to help them which is what I like to do with any relationship.

I think I just go into calls way more relaxed and comfortable with myself. Um, like I'm asking questions in an industry that I don't fully understand, but I'm realizing that it doesn't matter as long as I stay curious and do research beforehand. Both of which have gone a long way for me.

It's easier to ask the important questions because of this class. It's also enabled me to not tiptoe around subjects that we should be talking about. Subjects that are going to impact revenue that normally would be danced around. A very, very enlightening and transforming experience for me personally. 

It's a very tight-knit group of people. You do get a chance to get to know each other. It's a good place to just share any stories without fear of looking bad.

Each pillar, I discovered something new that I could actually incorporate into my sales motions that I was not aware of previously. I really appreciated that about this course. 

This training not only helped me be more confident and proud of the sales profession, but it gave me fresh insights that I wasn't finding anywhere else. How to really provide value to buyers in the way that they wanna receive it. And that was very special.

SELL WITHOUT SELLING OUT helps rescue the sales profession from the many misguided and wrongheaded stereotypes. With both savvy and humanity, Paul lays out the simple steps all salespeople can take to become the best version of themselves.

Andy has forgotten more about the sales profession than most of us know. His book eliminates the 'coin operated' mentality typically driven into sellers and makes connections with buyers truly authentic.

Brilliant, funny, painful and true, pointed, and powerful. I could not put it down ... Want to guarantee your future sales success as an engaged, caring, empathetic, trustworthy, and customer outcome focused-seller? Read and implement Andy's wisdom in SELL WITHOUT SELLING OUT.

Most sales books teach worn-out techniques and tactics. SELL WITHOUT SELLING OUT provides a refreshing and practical guide to what it means to be a modern seller. It starts with being a good human. The core pillars of Connection, Curiosity, Understanding and Generosity are what separate open-minded professional sellers from salesy closers. A must-read for individual contributors and leaders.