Win more than you lose.
Transform how you help your buyers make their decision and become the seller customers want to buy from.
Join B2B Sales Masters from top companies like these...
Your win rate is too low.
The average B2B seller rep wins less than 20% of their qualified pipeline. This creates an unending cycle of poor buying experiences, low win rates, mediocre sales productivity and frustrated sellers job hopping in search of a better situation.
It doesn’t have to be that way. Just picture how great it would feel if you could quickly double or 3x your win rate. Imagine yourself winning more deals by delivering the buyer-first experiences for your customers that clearly differentiate you from the competition.
Unlock high win-rates with high-value buying experiences.
Say goodbye to tired 'salesy' tactics and bland AI sales scripts and say hello to Buyer-First sales mastery.
When you join Andy Paul's Buyer Experience Bootcamp,
you will learn how to:
Deliver value-based buying experiences that shorten decision cycles and increase your win rates
Discover and truly understand the most important factors influencing the decisions of your buyers
Provide value to the buyer at every step of their buying process that moves them closer to making their decision.
Sell the way your buyers want to buy.
Quickly develop trust and credibility with buyers
Eliminate the salesy, seller-centric, cringe-worthy, value-destroying selling behaviors from your process.
Help buyers accelerate their decisions with less investment of their time and attention
Ask six types of questions that reliably uncover buyers’ key challenges and critical required business outcomes
Elevate your sales game (and win rate) by enhancing your Buyer’s Experience with YOU
In our immersive 5-week cohort experience, you’ll learn the playbook to understand buyers and transforming how you sell.
Live, Instructor-led Training
Each week starts with a 90-minute instructor led training to introduce the concepts for the week and how to execute differently.
Get hands-on practice as you move through your interactive playbook.
Work through individual playbook exercises that align with the week’s themes. Part self work, part application, you’ll be a step ahead your peers when it comes to learning how to sell differently.
Ask Andy Anything
Each week we open up exclusive access to the real Andy Paul. Bring all questions that arise while implementing the lessons from the week.
Participate in weekly live sessions to compare notes with peers in group discussions led by Andy and Amy.
Build an incredible network for feedback and support
Foster strong relationships with a tight-knit cohort of like-minded sellers that last.
Learn to avoid common mistakes that diminish your buyer’s experience
Put yourself into the shoes of experts as you hear their stories of deals gone awry - and work out “how would I handle that?”
Move faster with tools and templates
Get a headstart on every deal by leveraging templates, swipe files, and tools designed & used by seasoned sales professionals.
Master The four pillars of
Engage on a human level.
Unearth buyers' challenges, frustrations and goals.
Commit to deeply understanding your buyer.
Bring your value and vision to the conversation.
Whenever you're selling in, you're looking forward to the calls because it's an actual conversation that you're having with real humans that you're actually interested in. Instead of it being like this weird mind game you're gonna have to do.
When you're selling in instead of selling out it's a much more natural process that you genuinely look forward to and you make connections. So even if you don't close that deal, you genuinely actually part as friends.
This course has helped me be more calm. More rested. I feel great selling this way. I feel comfortable. I feel myself. I feel relief from years and years of selling out. And my clients, they notice it. We connect in a deeper way. We're friends now while selling.
This course has made me more mindful about the way that I'm selling. It feels right. I am not forcing things, which I don't like to be forced to do anything or feel forced in the way that I'm doing something. You're just having a conversation with somebody. You're connecting with them and trying to help them which is what I like to do with any relationship.
I think I just go into calls way more relaxed and comfortable with myself. Um, like I'm asking questions in an industry that I don't fully understand, but I'm realizing that it doesn't matter as long as I stay curious and do research beforehand. Both of which have gone a long way for me.
It's easier to ask the important questions because of this class. It's also enabled me to not tiptoe around subjects that we should be talking about. Subjects that are going to impact revenue that normally would be danced around. A very, very enlightening and transforming experience for me personally.
It's a very tight-knit group of people. You do get a chance to get to know each other. It's a good place to just share any stories without fear of looking bad.
Each pillar, I discovered something new that I could actually incorporate into my sales motions that I was not aware of previously. I really appreciated that about this course.
This training not only helped me be more confident and proud of the sales profession, but it gave me fresh insights that I wasn't finding anywhere else. How to really provide value to buyers in the way that they wanna receive it. And that was very special.
SELL WITHOUT SELLING OUT helps rescue the sales profession from the many misguided and wrongheaded stereotypes. With both savvy and humanity, Paul lays out the simple steps all salespeople can take to become the best version of themselves.
Andy has forgotten more about the sales profession than most of us know. His book eliminates the 'coin operated' mentality typically driven into sellers and makes connections with buyers truly authentic.
Brilliant, funny, painful and true, pointed, and powerful. I could not put it down ... Want to guarantee your future sales success as an engaged, caring, empathetic, trustworthy, and customer outcome focused-seller? Read and implement Andy's wisdom in SELL WITHOUT SELLING OUT.
Most sales books teach worn-out techniques and tactics. SELL WITHOUT SELLING OUT provides a refreshing and practical guide to what it means to be a modern seller. It starts with being a good human. The core pillars of Connection, Curiosity, Understanding and Generosity are what separate open-minded professional sellers from salesy closers. A must-read for individual contributors and leaders.