Andy Paul Signature

Host of “The Win Rate Podcast: The Science and Art of Great Selling” & Author of three best-selling books including "Sell Without Selling Out".

Top B2B sellers win at least 50.1% of their deals.

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Latest Posts

The 3 stages of understanding your buyers

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Shifting the perception of sellers for the better

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Buyer led selling is so old it’s new again

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Are you helping? Or just selling?

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9 Elements of Building a High-Performing Sales Team

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It’s just a job. It’s not your life.

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Stop selling like an ostrich

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You sell too much. (And win too little.)

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What we do in sales is not complicated

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4 simple objectives for every sales interaction

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