The Win Rate Podcast

The Win Rate Podcast with Andy Paul

The Impact of Trust on the Sales Organization

Show Notes

On today’s episode, Andy welcomes yet another roundtable of seasoned sales enablement professionals in a lively discussion about a multitude of issues impacting the sales industry. Panelists include Roderick Jefferson, CEO of Roderick Jefferson and Associates, Crystal Nikosey, VP of Sales Transformation at the Sales Collective, and Amy Hrehovcik, a seasoned sales professional, coach, trainer and podcast host. Topics include the CEO's views on the importance of in-person work, the role of sales management vs sales leadership, the need to incorporate EQ into the selling process, and evaluating the efficiency of the BDR/SDR role in the sales process. They also highlight the significance of detaching from a focus on outcomes, encouraging a mindset of helping rather than selling, and the necessity of centering the buyer in the sales process.The Impact of Remote Work on SalesThe Role of Trust in Sales and LeadershipThe Importance of Sales Enablement and Leadership TrainingRethinking Sales Manager Compensation and IncentivesThe Fear-Based Culture in SalesThe Importance of Empathetic LeadershipThe Power of Small Gestures in LeadershipThe Role of Autonomy and Creativity in ProductivityThe Need for Brave Leadership and InnovationThe Problem with Current Sales CultureCentering the Buyer in SalesThe Role and Evolution of BDRs and SDRsThe Impact of AI on Traditional Sales RolesThe Importance of Detaching from OutcomesThe Need for a Shift in Sales MetricsThe Role of Enablement in SalesThe Impact of Mindset on Sales SuccessThe Problem with Current Sales TechnologiesHost Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit to subscribe to his newsletter for even more strategies and tips to accelerate your win rate!Thank you to our sponsors:AllegoClozdCognism

Andy Paul strips the complexity from the craft of selling, revealing the essential path to sales success.

Marshall Goldsmith
America's #1 Executive Coach