The Win Rate Podcast

The Win Rate Podcast with Andy Paul

The Line Between Winning and Losing: Do You Know How to Find It?

Show Notes

On today's episode, Andy welcomes three more amazing guests, Nate Nasralla, Co-Founder at, Andrew Peterson, Co-Founder at Clozd, and David Kirkjian, Founder of MasterMessaging. The group starts off discussing the need to gather feedback directly from buyers to understand their decision-making process and factor it into sales strategies and training programs. They highlight the role of cognitive empathy, understanding the buyer's perspective, and identifying the key drivers behind their decision. The conversation also touched on the concept of the "one big thing" that influences buyer decision-making, and that sales teams should invite buyers to share their experiences and participate in team discussions to gain valuable insights.Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit to subscribe to his newsletter for even more strategies and tips to accelerate your win rate!Thank you to our sponsors:AllegoClozdCognism

Andy Paul strips the complexity from the craft of selling, revealing the essential path to sales success.

Marshall Goldsmith
America's #1 Executive Coach