The Win Rate Podcast

The Win Rate Podcast with Andy Paul

Understanding Comes Before Selling

Show Notes

Welcome back to another stellar roundtable discussion with Andy Paul. Today he welcomes Leslie Vanetz,  Founder of Sales Team Builder, Dan Pfister, founder of WinBack Labs, is an expert in customer retention, and St John Craner, author and sales coach, specializes in rural sales marketing. The group discusses the buyer experience, the importance of constantly adapting to the buyer's mindset. There is a focus on the importance of psychological safety in sales negotiations and the need for sellers to listen, learn and adapt to the buyer's needs. They get into the challenges in discerning when a seller is still being considered for a sale and how to improve sales practices based on feedback from lost customers. And further give informed win-back strategies based on that understanding. 

Andy Paul strips the complexity from the craft of selling, revealing the essential path to sales success.

Marshall Goldsmith
America's #1 Executive Coach