The Win Rate Podcast

The Win Rate Podcast with Andy Paul

Will AI Be The Great Differentiator In Sales?

Show Notes

Get ready for a fun episode! Andy has three incredible guests today, starting with the unstoppable energy of Larry Long Jr., CEO at LLJR enterprises and well known speaker, Michael Hoffman, CEO at PastSight, and Larry Levine, best selling author of 'Selling From The Heart' and co-host of the selling from the heart podcast. The group begins by discussing AI's role in sellers everyday process and communication strategies. AI can be a differentiator, but maybe not in some ways you would expect, and will it enhance the craft of sales, or erode the human element. They also get into the topics of overcoming pressure from sales quotas, the necessity for sales professionals to create genuine customer connections, and the importance of initial success and its effect on sellers' future trajectory.

Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit to subscribe to his newsletter for even more strategies and tips to accelerate your win rate.

Andy Paul strips the complexity from the craft of selling, revealing the essential path to sales success.

Marshall Goldsmith
America's #1 Executive Coach