The Win Rate Podcast

The Win Rate Podcast with Andy Paul

26 July 2023

Win Rate Data and the Real Reasons Behind Wins and Losses

Show Notes

Today Andy is joined by Vince Beese, Founder and CEO of Sales@Scale, Anthony Iannorino, Keynote speaker, bestselling author and renowned sales leader, and Mike Bosworth, bestselling author, speaker, and sales philosopher as they discuss the importance of sales leaders thinking critically about how to make their teams more effective. They begin with the headshaking statistic of a 17% win rate and agree that any action is better than leaving your team in such a horrible situation.

They emphasize the significance of considering all stakeholders involved in the sales process, including the reps, their families, the clients, and the company itself. They urge leaders to assess whether they are truly helping these individuals and if not, to act before the situation gets worse.

The group discusses the effectiveness of different types of sales leads and dig into the data about self-sourced vs. generating inbound leads with lower win rates, and how each of those play out over time.

They share stories about the importance of sales effectiveness and learning early on, the need for a solid strategy and theory to guide sales efforts so you don’t waste time and resources. They also discuss the value of recognizing changes in buyer behavior, why certain approaches are more effective than others, and that transparency and truthfulness are vital. Not just to clients, but most importantly to ourselves, as they note that salespeople often credit their wins to superior salesmanship and attribute losses to external factors.They also reflect on the common mistakes of rushing deals for quick wins, but losing out on larger long-term gains.

Follow Anthony, Vince, and Mike on LinkedIn

Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit to subscribe to his newsletter for even more strategies and tips to accelerate your win rate!

Thank you to our sponsors:

Andy Paul strips the complexity from the craft of selling, revealing the essential path to sales success.

Marshall Goldsmith
America's #1 Executive Coach