The Win Rate Podcast

The Win Rate Podcast with Andy Paul

Win Rate Weekends: Do Buyers Want to Talk to Sellers (Or Do They Just Need To)?

Show Notes

The data says that 75% of buyers don't want to talk to a sales person.  Andy says that 100% don't want to! But buyers come to you because they need to. And this critical piece of knowledge is what will drive your sales performance above the rest. Andy welcomes Larry Long Jr., CEO at LLJR enterprises and well known speaker, Michael Hoffman, CEO at PastSight, and Larry Levine, best selling author of 'Selling From The Heart' and co-host of the Selling From the Heart Podcast. The roundtable discusses the fact that buyers do want engaging, knowledgeable sales professionals who can educate and guide them, and how to be that person. The group also talks about the need for genuine help, the importance of detaching from outcomes to be present in conversations, and the role of individual responsibility versus pressure.

Andy Paul strips the complexity from the craft of selling, revealing the essential path to sales success.

Marshall Goldsmith
America's #1 Executive Coach